Social media is an influential space for beauty. We can learn about the latest trends and techniques from celebrities, makeup artists, beauty influencers and each other. Whilst trying the latest trends can be fun, many trends come and go, which can leave us wanting an approach that is constant and timeless. Though described as a ‘trend’, the “old money aesthetic” offers us an elegant alternative that is still a trend of the moment, but one that will have longevity and maintain its classic beauty. Today, we’ll talk you through all that this trend entails, and how you can achieve this look. So get ready to uncover the secrets of this enchanting and alluring aesthetic that transcends time and is perfect for every occasion.
What is the old money beauty aesthetic?
The Old Money Beauty Aesthetic is a celebration of timeless elegance and understated glamour. It embodies a refined approach to beauty, favouring subtle enhancements and a focus on natural features. With a minimalistic yet polished makeup style, classic hairstyles, and sophisticated nail choices, this aesthetic exudes an aura of effortless grace. Though the title may sound exclusive, this aesthetic’s simplicity means that anyone can take inspiration from it and achieve this look with ease. It’s not all about expensive products, but rather taking a ‘less is more’ approach to enhancing your natural beauty and creating a presence of sophistication. Tiktok has discussed this aesthetic and its influence extensively, highlighting muses like Sofia Richie, Claudia Schiffer and Hailey Bieber.
The foundation of the Old Money Aesthetic look lies in achieving a flawless complexion that radiates natural beauty. Prioritise skincare with a focus on gentle cleansing, regular exfoliation, and hydrating moisturisers to maintain healthy and luminous skin. Serums such as hyaluronic acid serum can also help to hydrate your skin, allowing you to keep makeup minimal for maximum elegance.
When it comes to makeup, achieving a timeless, sophisticated ‘old money’ look is just a matter of having a few key products on hand, and using them carefully to accentuate your natural beauty. Going in with an illuminating primer will help to create a glowing base that will provide a foundation for the perfect low-key look. A silky light foundation can help to even your skin tone and give you a flawless base and applying it with a blurring brush or damp beauty sponge can help it seamlessly melt into your skin without having a heavy or cakey appearance. Sweep a light amount of blush onto you cheek bones and bronzer to the areas where the sun naturally hits your face for a lightly sun-kissed glow. Speaking of glow, a light dusting of highlighter is a must! This aesthetic is all about the glow, and just a small amount of product on the high points of the face can really elevate the look. Use a minimal amount of powder in areas that can get oily or crease, as you want to keep your face dewy. To keep things effortlessly beautiful, simply brush up and shape your brows using a clear gel. For a timeless look, the eyes should be kept fairly natural. Using a warm toned eyeshadow or even bronzer in the crease can help create some subtle warmth and definition. If you want to amp things up slightly, using a brown eyeliner pencil can add some depth to the waterline and lash line. Smudging this out with a fine brush will ensure the look remains soft to keep an ‘effortless chic’ vibe. Finish with a coat of mascara and a natural nude lip colour. Alternatively, if you’re wanting to make a statement, a bold red lipstick is also fitting.
Moving onto hair, the ‘old money’ aesthetic is all about classic hairstyles that have stood the test of time. These styles include blow out waves, simple straight hair, sleek buns and ponytails, and even just your natural hair. With a little practice and the right techniques, these looks are easy to achieve. For a sleek ponytail, simply gather your hair at the nape of your neck and secure it with an elastic band, smoothing out any flyaways for a polished finish. If you're aiming for blowout waves, start by blow-drying your hair with a round brush for volume, and then use a large curling iron to create loose waves throughout your hair. To achieve a sleek and straight style, all you need is a high-quality flat iron to smooth out any frizz or kinks. For natural hair, embrace your unique texture by moisturising regularly, defining your curls or waves with a styling product, and allowing your hair to air-dry for a carefree and effortless look. Feel free to accessorise with bows or clips for an extra touch of sophistication.
When it comes to ‘old money’ nails, once again, less is more! Old money nails typically entail relatively short natural nails, that are clean and well taken care of. Oval and almond shapes can also add a feminine touch. Sporting polish colours that are muted and neutral tend to be the go, with light pinks, nudes, beiges or French manicures are safe bets. It is important to care for your natural nails as they won’t have anywhere to hide with this aesthetic, so applying a nail strengthening gel regularly can help to keep your nails healthy and strong.
The ‘old money’ beauty aesthetic embodies a timeless and refined approach to beauty, hair, and nails. It celebrates understated elegance, embracing looks and techniques that will never go out of style. From the sleek and polished hairstyles to the meticulously groomed nails, old money beauty exudes sophistication and grace. In a world of ever-changing beauty standards and trends, sometimes going back to the classics can be that breath of fresh air that can inspire some of the best beauty looks.